Diamond Nine Factors

Rank these factors in your diamond!

• Initial cost (this is the first cost for a more expensive item)
• Cost over two years (the total cost of using a product over this time)
• Comfort
• Reliability
• Sustainability
• Whether the product purchase donates to charity (for example, buy one give one campaigns)
• Design of the product (how the packaging, product or container looks)
• How long it can be used (whether a product has to be purchased each time it’s needed or if it’s “on hand” whenever it’s needed without having to go to the shop)
• Feeling the product is safe (is the product externally used or internally used, does this influence how safe a person feels while using this)