Diamond nine factors

Rank these factors in your diamond!

1. Initial cost – this is the amount of money needed to buy an item i.e. the cost of a pair of period pants vs the cost of a pack of period pads
2. Total cost over two years
3. Comfort
4. Reliability
5. Sustainability
6. Charitable – do sales drive donations e.g. “buy one give one” campaigns
7. Design – how the packaging, product or container looks
8. How long it can be used – whether a product has to be purchased each time it’s needed or if it’s “on hand” whenever it’s needed without having to go to the shop
9. Feeling safe – is the product used externally or internally, does this influence how safe a person feels while using it)