Contraceptive choices: beyond the morning after

15–21 September 2014

This year, Sexual Health Week is all about emergency contraception.

We’ve surveyed more than 2,000 women across the UK and we know there are a lot of myths out there about emergency contraception (EC) and that, worryingly, women often don’t use EC after unprotected sex or when their regular method has failed.

We’re setting out to bust the myths and give you the facts on all your options (hint, you have more choices than just taking a pill the ‘morning after’).

And we’re encouraging all the wonderful professionals out there on the frontline in clinics, pharmacies surgeries and walk-in centres to get on board and help us make women feel comfortable and confident asking for emergency contraception.

Asking for EC is a responsible choice and no woman should have to feel embarrassed to ask for it.

Our Sexual Health Week 2014 posters

Our survey

We surveyed more than 2,000 women across the UK. This is what we found (PDF, opens in new window).

Support and advice for women

Do you know fact from fiction when it comes to emergency contraception... ? Come this way to find out.


Information for professionals including the materials from our campaign pack and a briefing with tips and advice on talking to women about emergency contraception.


Our launch day press release is here and we'll have further stories throughought the week. For more information please contact Hannah Upton on or call 020 7608 5265 / 07958 921 060.

Sexual Health Week 2014 supporters

“Anyone who has experienced a contraceptive failure or unprotected sex and seeks emergency contraception from a pharmacist is acting responsibly to prevent an unplanned pregnancy.  Talking about sensitive topics such as sexual health can be difficult, so it’s vital the whole pharmacy team are trained to make women feel comfortable about discussing issues they may find difficult.  Visual presence, such as leaflets and posters about emergency contraception, are also important as they make customers aware of the service and more likely to ask for advice.”
Mr Ash Soni, President, Royal Pharmaceutical Society


"The Sex Education Forum's It's My Right campaign for statutory sex and relationships education (SRE) calls for all children and young people to have access to the knowledge and skills they will need to maintain their sexual health as an entitlement. Girls and young women do not always have a clear picture of how their body works, which may contribute to a lack of confidence or understanding about different contraceptive methods. FPA's survey shows they are often unclear about their options and how to make the right choice and we welcome the focus on contraception during Sexual Health Week. Earlier effective SRE would not only provide opportunities to learn about their own reproductive biology, but also to learn the skills to compare the pros and cons of different forms of contraception when making a decision, and how to access the appropriate services and advice when they need them."
Jane Lees, Chair, Sex Education Forum


“Sexual Health Week provides a good opportunity to raise awareness around emergency contraception and reinforces the importance of keeping reproductive health a priority. We have recently launched our Sexual Health, Reproductive Health and HIV (SHRHH) Commissioning Guide, Making it Work. This demonstrates ways to deliver a whole system approach to deliver best outcomes for people and populations. The needs of people and patients remain at the heart of service design and delivery and must be fundamental to all commissioning decisions."
Professor Jane Anderson, expert advisor in sexual health, reproductive health and HIV at Public Health England